Alex Hormozi on discipline & work ethic

For Hormozi, success comes down to getting better and never stopping, and progress is paid for in pain, boredom and sacrifice that most people won't accept. He measures effort in hundreds of reps, treats work capacity as trainable, defines focus by what you say no to, and judges himself on whether there was nothing more he could have done rather than on outcomes.

16 points · 5 appearances · 2023–2025

Alex Hormozi · If You're in Your 20s or 30s · 2025
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Alex Hormozi on business & sales

2023–2025

“I think that they have to have the power to influence, and that is across lots of things, just they have to be able to move other people, and you can define sales as the ability to get people to comply with your request, you can define leadership the same way, management, marketing to a degree is getting people to comply with a larger request, you know, publicly. But I think that fundamentally is a skill that people have to have if they're going to be successful at entrepreneurship. They have to have tremendous drive, whether that's a combination of towards or away, so they have a big mission that they really want to achieve or they have some very big fear that they're running away from. Either way I think the fuel works. Just from a pure entrepreneurship perspective, third piece is impulse control, is that they have to be able to say no to things on a regular basis for an extended period of time. And I think they have to be able to boil down the success of their business into inputs and outputs. Like, if you do not know the inputs that are going to get the output that you want, then what are you doing?”

Alex Hormozi on life, critics & happiness

2023–2025 · changed view

“For me it's always been about autonomy. I just be able, I want to be able to do what I find interesting, and that's been the core of it. And what I do will change, but the core of having the freedom to do it has been the center of it. And so for me I don't think my freedom has, I mean, not in recent history, my freedom hasn't fundamentally changed in any way. And so I would say that I'm the same level of contentedness as I was last year, but I find engagement in what I do, and that's, I'll give you my definition of happiness, which is doing what you like to do with people you like and doing that as much as you possibly can, and that's my simple definition.”

Alex Hormozi on building a company

2023–2026

“Whenever I approach something that I don't know how to do, it always feels amorphous. It's like this big thing and I don't know where to start. Like how do I grab onto a piece of it? And so having gone and attacked like these amorphous things like start a business which actually means nothing. You have to break things down to much smaller steps of action. That's why for me the most basic thing to start a business is like get an LLC, open a bank account, have the ability to process money, and then ask a stranger if you can do something for them in exchange for money. As soon as you do those four things, congratulations, you're a business owner.”