2015–2026 · changed view
“Something we learned from YC was the importance of focusing on very concrete, easy to explain customer problems. Like it's very easy to hallucinate or to imagine some customer problem that's not actually something viscerally felt by a person who would pay money. And so over the course of, in part working on Octomattic together We encountered this issue of it being really annoying to deal with the movement of money or payments, whatever, on the Internet. And on the one hand, it seemed like an obviously good idea in the sense that nobody liked the existing ways of doing so, and they were broadly extremely unpopular and kind of antiquated and legacy. And yet to, like, fill out this paperwork and go to the bank in person and the paperwork was in Latin and just like, it was all bad. But then the flip side is it just seems kind of ridiculous the two kids would start a financial services business and Fintech didn't exist as a sector at the time. Like, the word literally didn't exist. And so it's just kind of, you know, we felt like the proverbial squirrels in a trench coat trying to masquerade as a sort of a real business or as serious adults, but obviously knowing nothing coming in about the space. And certainly a lot of people we met and pitched or banks or partners or whatever that we talked to, I mean, they didn't literally laugh us out of the room, but you kind of see them looking for the button to call security under the desk and have them haul us out, because it just seems so improbable. So anyway, I think it both seemed like an obviously good idea in that people. People really wanted this, but also a bad idea that nobody took it seriously. But I think the fact that it was ultimately, the fact that it was grounded in such a concrete, actual real user problem saved us.”









